SOCIAL MEDIA & COMMUNICATION POLICY 

SOCIAL MEDIA & COMMUNICATION POLICY — PranaCare Ltd

Clarity • Boundaries • Ethical Digital Practice Edmonton, Alberta, Canada

1. Purpose of This Policy

This Social Media & Communication Policy outlines how PranaCare Ltd interacts with clients through digital platforms, social media, email, text, and other online communication channels.
It protects your privacy, ensures ethical boundaries, and maintains the integrity of counselling, coaching, and consulting relationships.
By engaging with PranaCare Ltd, you agree to the terms below.

2. Professional Boundaries on Social Media

2.1 No Therapeutic or Coaching Support via Social Media

PranaCare Ltd does not provide counselling, coaching, conflict support, or crisis intervention through:
  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • WhatsApp
  • Messenger
  • Direct messages (DMs)
  • Comments
  • Any public or private social media channel
These platforms are not secure, not confidential, and not appropriate for professional support.

2.2 No Crisis Messages

Crisis or emergency messages sent through social media will not be seen or responded to.
If you are in crisis, contact:
  • 911
  • Local emergency services
  • Alberta Mental Health Crisis Line: 1‑877‑303‑2642

2.3 No Dual Relationships

To maintain ethical boundaries:
  • We do not follow clients on social media
  • We do not send friend requests
  • We do not accept friend requests
  • We do not engage in personal conversations online
  • We do not comment on client posts
  • We do not “like” or react to client content
This protects your confidentiality and maintains a clear professional relationship.

3. Email Communication

3.1 Appropriate Use of Email

Email may be used for:
  • Scheduling
  • Clarifying logistics
  • Sharing resources
  • Administrative questions
Email is not used for:
  • Counselling
  • Coaching
  • Conflict support
  • Crisis intervention
  • Processing emotions
  • Therapeutic guidance

3.2 Response Times

Emails are typically responded to within 2–3 business days.
We do not guarantee immediate responses.

4. Text Messaging & Phone Communication

4.1 Appropriate Use of Text

Text messages may be used for:
  • Appointment confirmations
  • Scheduling changes
  • Quick logistical questions
Text is not used for:
  • Counselling
  • Coaching
  • Emotional support
  • Crisis messages
  • Session content
  • Therapeutic processing

4.2 Phone Calls

Phone calls are scheduled in advance. Unscheduled calls may not be answered.

5. Messaging Through Platforms (AttractWell, Jane App, etc.)

5.1 Secure Messaging

If secure messaging is available through a platform (e.g., Jane App), it may be used for:
  • Administrative communication
  • Clarifying appointment details
  • Sharing documents or forms
It is not used for therapeutic or coaching conversations.

5.2 No Emergency Use

Platform messaging is not monitored continuously and should not be used for urgent needs.

6. Online Presence & Public Content

6.1 Public Content

PranaCare Ltd may share:
  • Educational posts
  • Psychoeducational content
  • Leadership insights
  • Organizational culture guidance
  • General mental‑health information
This content is not personalized advice and should not be interpreted as counselling or coaching.

6.2 Client Engagement

You are welcome to follow PranaCare’s public accounts, but:
  • We will not acknowledge you as a client
  • We will not engage in personal dialogue
  • We will not respond to therapeutic questions publicly
  • We will not comment on your posts
This protects your confidentiality.

7. Privacy & Confidentiality Online

7.1 Protecting Your Identity

If you choose to engage with PranaCare content publicly, you understand that:
  • Your identity may be visible to others
  • Your engagement may reveal your connection to PranaCare
  • PranaCare cannot control who sees your interactions

7.2 No Sharing of Client Information

PranaCare Ltd will never:
  • Share client information
  • Reference client stories
  • Discuss client cases
  • Post client content
  • Use client messages or testimonials without explicit written consent

8. Boundaries for Counselling, Coaching & Consulting Clients

8.1 Counselling Clients

Counselling requires strict confidentiality. Social media interactions can compromise this, so boundaries are firm.

8.2 Coaching Clients

Coaching follows ICF ethical guidelines. Digital boundaries ensure clarity and professionalism.

8.3 Organizational Clients

Communication with organizational clients occurs through:
  • Email
  • Scheduled calls
  • Secure platforms
  • Contracted communication channels
Not through social media.

 9. Changes to This Policy

PranaCare Ltd may update this Social Media & Communication Policy periodically. The most current version will always be available on our website.

 10. Contact Information

For questions about this policy:
PranaCare Ltd  Edmonton, Alberta Email: hello@pranacare.ca  Phone: 587‑778‑1110


I CONSENT TO RECEIVE COACHING SERVICES  For myself and/or my dependent(s)
I/We have read and understood the PranaCare Ltd Coaching Agreement, including the nature of coaching, the limits of confidentiality, the distinction between coaching and counselling, and the ethical commitments aligned with the International Coaching Federation (ICF).
I/We have had the opportunity to ask questions and discuss any concerns with Nimir Raval, ACC‑Certified Coach, and understand that coaching is a voluntary, collaborative process focused on growth, clarity, and development.
I/We understand that coaching is not therapy, not counselling, not crisis support, and not a substitute for medical, legal, or financial advice.
I acknowledge that all decisions made during or after coaching sessions are my own responsibility, and PranaCare Ltd is not liable for personal, relational, professional, or organizational outcomes resulting from coaching conversations.
I/We understand that I/we may withdraw consent at any time, discontinue coaching at any time, and request clarification about the coaching process whenever needed.
By signing or submitting this form, I/we voluntarily consent to participate in coaching services provided by PranaCare Ltd.